Engage is a platform that connects content creators and brands efficiently, securely, and strategically. Its goal is to streamline the search, negotiation, campaign management, and payment processes, addressing key market pain points such as lack of trust, limited creator evaluation, and complex contracts.
Client
ENGAGE TEAM
Year
2024-2025
Role
Product designer
Content creators struggle to secure long-term partnerships and manage contracts, while brands face challenges in finding influencers aligned with their values. Additionally, the market still prioritizes follower count over a creator's actual impact, making it harder to build more strategic and effective relationships.
Process
Tools
Wireframe
Prototype wireframe
Test and Delivery
Team
PO, UX Designer, UI Designer, Product designer, FrotEnd and BackEnd
After creating the affinity diagram, it became clearer to identify the most urgent problems to solve. To complement this, I led a workshop where we raised some questions that would help the team explore creative solutions to the identified problems. (HMW).
In conclusion, we defined 3 pillars for the platform based on the defined problem:
a) Connection; b) Job Publication; c) Monetization; d) Contract management
Then we started to idea by making doodles, defining the gold path, site map and defines the entire architecture of the platform and the pre-launch landpage and I was responsible for setting up all the high-performance wireframes
After defining the solution's pillars, the marketing team suggested a landing page to capture leads before the launch of the Engage platform. In collaboration with the marketing and engineering teams, I designed the landing page screens, created the prototype, and conducted user testing alongside two junior designers. I conducted two interviews as examples, while they handled the others, and we refined the screens based on the insights gathered and feedback from all three teams.
The entire process revolved around the need to generate interest and initial engagement in the platform.
The Challenge
How to attract and convert creators and brands before the launch?
How to communicate the value proposition clearly and persuasively?
How to ensure a smooth and efficient user experience?
Key Objectives
✅ Generate curiosity and interest in the platform.
✅ Capture qualified leads from creators and brands.
✅ Validate the clarity of the value proposition.
