The MULTICAIXA Express (MCX Express) is an interbank mobile channel that allows users to link multiple MULTICAIXA cards to the MCX Express mobile application.
The innovative MCX Express app provides MULTICAIXA cardholders with services and features such as payments, bank transfers, inquiries, cardless cash withdrawal requests, and card management, all through their mobile phones, ensuring their MULTICAIXA card is always at hand.
Client
EMIS
Year
2019
Role
UI/UX Designer
We decided to address the issue of the lack of a mobile digital system for the Multicaixa network. This concern arose because we understood that, following the presidential decree on social distancing, users of the Multicaixa network stopped using their cards as frequently.
Many ultimately stopped using their cards altogether, which hindered Angolans from accessing funds for daily expenses, paying bills, purchasing essential items, and managing their bank accounts.
Process
Tools
Wireframe
Prototype wireframe
Test and Delivery
Team
UX designer collaborating with a Scrum Master, Art Director, Senior Product Designer, Functional Analyst, QA, Android and iOS Developers.
After gathering and analyzing insights, we defined clear objectives for the business, users, and technology. With these pillars in place, we began structuring the screens in close collaboration with the development team, ensuring alignment from the early stages of the process
After several rounds of testing and iterations, we achieved a 63% increase in mobile conversions compared to previous levels. As part of my role, I led exploratory research to better understand user needs and behaviors, which shaped the testing and iteration process. Additionally, the insights gathered allowed us to identify further opportunities for future improvements and continuous testing.
These ideas can be integrated iteratively, ensuring the solution's ongoing evolution and adaptation to users' needs
The Digital Transformation Department of EMIS, in collaboration with the Novadev team, delivered over 80 mobile screens divided into 8 flows, covering both iOS and Android platforms. The solution was approved for launch under the name Multicaixa Express by the PCA and the Central Bank of Angola (BNA).
In response to the COVID-19 pandemic, I actively participated in analyzing data from the app relaunch tests and implemented adjustments based on the insights gathered. This was crucial to ensuring the efficiency and user-friendliness of the digital wallet, integrating key services from the Multicaixa Network and enabling 24/7 banking transactions between businesses, individuals, and government entities
